Shelf Life 🍣

In this new micro podcast, mega global social media experts share their tips for how to tell your story & be heard. 🙏 Next topic: hiding like counts ❤️

1
🎧🎉 grab your headphones and maybe a notebook... I introduce this new micro podcast and share my own tips too 📝 First question: how to tell stories on social media??
2
Isabelle Roughol, former international editorial director of LinkedIn and host / founder of Borderline, a podcast and newsletter about lives lived across borders.
3
Molly Benn, strategic partner management lead at Snapchat, former community lead at Instagram 🙌🙏
4
@mike from Beams community talks about over-thinking platforms... I totally agree with this! Listen 🎧 as he talks a bit about working on creating Vogue’s first international Snapchat channels. 🙌 nice one Mike!
5
Federica Cherubini, audience engagement expert and Head of leadership development for Reuters Institute, London.
6
Sarah Marshall, audience development, social and analytics, Vogue, based in London.
7
Sarah Drinkwater, Former global lead of community management for Google Maps and Head of Google Campus London, Atomico angel, SF/London based.
8
Eleni Stefanou @eleni.stefanou
9
Next question: what about the conundrum of the personal brand? Can social media ever be a fun creative space again? Will we ever escape the need for personal brand or brand vs people? What do you think?
10
No caption
11
Continued. But this is a destructive and fragmenting way to live. My fullest concentration of energy is available to me only when I integrate all the parts of who I am, openly, allowing power from particular sources of my living to flow back and forth freely through all my different selves, without the restrictions of externally imposed definition. Only then can I bring myself and my energies as a whole to the service of those struggles which I embrace as part of my living.
12
Yapping about ‘about.me’, biographies, Spoonbill, Brian David Gilbert’s hilarious/revolting ‘building your online brand’ song and the new ‘Friends’ app. Really enjoying the way this beam is evolving @hannah!
13
There will always be a place for safe creative fun spaces online for communities to thrive - there will always be the need to escape!
14
Talking about community vs audience.... what’s a positive experience you have had of community through social media? How would you define the difference between community and an audience?
15
Positive online social experiences...
16
Hey, Laura O here talking to Hannah about what makes great social storytelling
17
Hi everyone 👋 Thought I’d address the last two questions in one go (hence the slightly long entry). Really enjoying this thread!
18
Thanks @loliver 💫👋 what do you think about the (potentially controversial) idea that we shouldn’t be grabbing attention?
19
Thanks @eleni.Stefanou totally agree on those amazing community spaces for local groups and fandoms, so great to share experiences in these ways 💫
20
What does everyone think about Instagram’s test on hiding like counts?
21
And how that has maybe changed in the last year?